posted 27th November 2023
Growth potential is a hugely important aspect of your exit strategy and selling your business to potential buyers. Not only is strengthening your business essential for your succession plan, but showcasing the growth potential of your business helps buyers determine whether acquiring your business is a worthwhile investment and helps them envision what they would do with the business in the future.
Effectively showcasing the growth potential of your business should involve identifying and highlighting areas where your business can innovate and expand. Here are some of the key ways you can make your business stand out in a vast, diverse marketplace.
Establish Credibility with KPIs & Other Metrics
Tracking and showcasing your KPIs (Key Performance Indicators) provides potential buyers with a clear picture of not only where your business currently is, but its potential for the future. By providing buyers with a detailed growth chart, you are not only presenting numbers but a story of success.
Trends are also a key metric of business success, so if your metrics illustrate a rising trend in repeat business this will speak volumes when compared to static numbers.
People connect with stories as well as statistics, and highlighting important turning points or milestones can also help sell your business to potential buyers.
Diversify Your Revenue Streams
Businesses with multiple revenue streams can appear stronger, safer, and more promising to investors than businesses with just one.
Plus, diversified revenue often tends to offer unique cross-promotion opportunities. For example, if a business sells physical products as well as digital products, it has the ability to cross-sell, adding other layers of revenue.
A major part of any succession plan is ensuring that the business you've created has a strong, successful future even if you are no longer at the helm, so getting creative and diversifying your revenue streams may ensure the longevity of your business.
Showcase A Future Growth Strategy
If you have a clear, strategic vision for the future, your business will appear more appealing to potential buyers. Whether your strategy involves leveraging exciting new technology, reaching out to new demographics, or expanding to new locations, a robust vision illustrates the dynamism of your business.
Businesses thrive when they can adapt to current trends, so if you're aware of the emerging trends in your industry and have strategies to capitalise on them, this can put your business in good stead to be sold.
Turn to Experts
Showcasing the growth potential of your business to potential buyers isn't just about figures. Strategies and visions for the future also have a key part to play.
The tips we've provided can be beneficial when preparing your business for sale, but there are some aspects of a business sale that will require advice from business-focused, deal-making experts.
GS Verde Group is a multidiscipline team of experts in law, finance, tax, and communications who can help you showcase the full growth potential of your business by providing financial forecasts, conducting reverse due diligence to assess the shape your business is in, and more.
We can also help you determine the best succession plan for you and your business, as well as assist you in shaping an appropriate, successful exit strategy for your business.
For more information, visit our Sell a Business page, or our Employee Ownership or Private Equity pages to learn more about other types of business sale.
Contact GS Verde's multidiscipline team to learn more about what you need to achieve a successful business sale from end to end.
